Companies like Getty have begun developing A.I. models with their own data, part of a broader push to build artificial intelligence with licensed content
Getty, along with 20 other stock image companies, is providing images for Bria AI, an Israeli start-up, to build an A.I. model. Bria will split revenue from its generator with Getty and its other partners. Yair Adato, the chief executive of Bria, said dividing revenue with all of the partners and helping to attribute work back to artists was essential to preserve the role of content creators. Without "value for creation, everything will be very average and very boring," he said.
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